Email Marketing: 8 Types Of Email You Should Use

In the latest marketing trends, emails have become essential in marketing. While it is often associated with traditional 'interruptive' marketing, it is a vital cog in Inbound Marketing* as it lets the inbound marketer reach out to leads who are potentially interested (when they download content from your landing page).

It allows you to send personalized messages in an instant at virtually no cost. But with the majority of all email being spam, it's becoming increasingly more important to capture people's attention, lest your email be regarded as spam and sent straight to Trash.

The key to a successful email campaign is to offer a variety of emails that contains brilliant content, calls-to-action and list segmentation. Here are the 8 different types of emails you can send to your prospective customers to further foster your relationship.

1. Events

There are two mediums in which events can take place—online webinars or offline roadshows. Such events are a great marketing tactic to raise awareness while involving your supporters.

Email is a great channel promote events or to update your leads on the latest news, making it easier to market your product as the marketer interacts directly with the prospective customers.

2. Content offers

Content creation is one of the best ways to expand your audience and keep your audience engaged. Therefore by giving your audience something useful, such as free guides, webinars, videos or resources, your supporters grow.

3. Product information

People generally do not want to receive these kind of product emails, but most of the companies send it weekly of monthly just to update their customers with the latest products. For each product update, include a large, clear headline with brief descriptions underneath along with images (people like images).

4. New offers

This email is used to describe and promote your future offers with a call-to-action that links to a targeted landing page made for the specific offer. This type of email can generate more leads to your website.

5. Follow-ups

When an individual takes an action on your site, such as making a donation, signing up for an event, or downloading an offer, make sure to keep the conversation going with a follow-up emails with a note of confirmation attached to it. Calls-to-action or additional information can be included while following up with your customers.

6. Social media updates

When there are any new updates created in your Facebook, Twitter, LinkedIn, YouTube or Blogs, an email can be forwarded to your customers, in order to keep them updated on a topic you know they are interested in.

7. Surveys

Using emails to invite supporters to participate in a short survey is a great way to learn about their recent experience with your organization. This is a bit difficult task to be accomplished, because of the customer’s busy schedule.

8. Thank you Emails

Similar to follow-up emails, these emails are more of a courtesy so customers will warm up to your company/brand. It is important to set up an automated thank you email for anyone who fills out a form on your landing pages. These emails are designed to ensure that your organization can show gratitude for the amazing people who took time, effort, and money to involve them in your cause.

With all the types of email communication and tools available, email marketing is highly effective. An ideal email marketing campaign is a segmented processes that touch your customers, sponsors, and partners, backed up with personalized emails that provide them with the right type of information at the right time. For tips on making sure your emails get opened, read this blog post.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.