7 Cheats For Better Lead Generation

One of the problems that I most often hear about from clients, both small or big business owners based in Singapore and Asia, is that they do not get enough sales leads to grow their business.

Yes, generating sales leads is an essential part of growing your business.

Here are some tools that I would like to share for generating sales leads which use more of an Inbound marketing* approach.

1. Websites

Exchange links with other entrepreneurs or partner websites that have the same niche or focus as yours. When people visit the other websites, they will come across your link and be redirected your website, which will bring you more traffic.

2. Landing pages

a) Add simple forms

This is an easy way to get your clients’ information. Keep in mind that the form should be very simple and easy for them to fill up. Short, concise forms do better than lengthy forms. It’s certainly common sense that people don’t want to waste time filling in information.

b) Offer something which can help your clients’ business

You could allow your visitors to submit forms for:

1) Free demos
2) Free eBooks
3) Free Assessment
4) Case Studies
5) Free Webinars and so on…

3. Email Marketing

This is simply one of the most powerful forms of lead generation. For very little cost, a professionally written email marketing campaign can generate a steady supply of high quality, targeted sales leads for your business.

4. Blogging

Blogging is very feasible, and only takes some commitment for you to be able to turn it into a lead generation tool.

Your lead generation depends on your call-to-action.  If you want to increase your sales leads, here are some things you can implement on your blog:

1. Subscribe to email course – this is a series of informative emails your visitor opts into, which will allow you to have the chance to sell your business in the emails.
2. Download a free eBook or report – this captures people’s information for later follow up, which is how you generate leads for service businesses.
3. Social media sharing - Using social media networks like Facebook, Twitter and LinkedIn to promote your blog content can help in reaching out to a wider readership and also in popularizing the content. You can do this by enabling viewers to share your blog’s content on social media networks by inserting sharing buttons on your web page.
4. Register to see training video – Training videos are becoming popular now because you can get a great, informative video.

These are some of the strategies which can be helpful for doing lead generation with blogs.

5. Social Media

When it comes to lead generation, social media can be a very effective tool for Singapore and Asian businesses. There are millions of people who are active on social media platforms (Facebook, Twitter, LinkedIn) on a regular basis. For this reason, using social media can help you to remain connected with your exciting clients or potential clients, and market your services in the best possible way.

6. SEO (Search Engine Optimization)

It is also equally important to make it easy for people to find your website or pages through search engines.

Here are the best practices for Search Engine Optimization (SEO):

a) Pick a primary keyword for each landing page
b) Place your primary keywords in your headline and sub-headline
c) Include the keywords in the body content
d) Include keywords in the file name of the image (Using Alt-Tag)
e) Include the keywords in the page URL

If you apply these SEO practices to your website, you will definitely get higher rates from organic searches. The higher you rank in organic searches, the more people will find you.

7. Follow-up emails

Send "Thank You" emails or follow up emails to your clients after they buy your products or services, and send them an email few weeks later with a special offer or announcement. This way, you can keep the relationship going.

* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.