Most webmasters know the benefits of blogging and how it positively impacts
Inbound Marketing*. It is the most frequently updated module of a website. The freshness of blog posts means visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
And the more blog content you write, the more keywords and key phrases you get to fill up and publish. You will also inadvertently create more internal and external links to related content. All these elements help SEO, increase knowledge for the benefit of readers and aid accessibility through search.
Here are 3 other ways to improve your blog content presentation.
- Incorporate text with images
Incredibly
long blog posts are the in-thing now, but for some readers it is
difficult to completely read a whole post due to short attention span or
fatigue. Try incorporating images into your blog posts. It is not only
attractive by providing support to the context, it also provides "visual
breaks" so readers know they are starting afresh in a new segment of
the post. It becomes easier to read that way.
- Click-to-share function
Adding
social bookmarking buttons to your posts allows your visitors to easily
share your content with others on popular social media platforms such
as Google+, Twitter, Facebook, LinkedIn, etc. Your content will reach a
wider audience and you will garner more traffic, which is likely to
result in greater leads and sales later on.
- Include related posts
You
can add related posts to a certain blog post to keep visitors engaged
on your site and increase their page-views-per-session. You can try the
Contextly plugin, which allows you to customise the look and layout of related posts, or manually select and list out related posts.
* Inbound marketing is a form of digital marketing that involves SEO, Social Media, blogging and landing pages to generate sales leads.
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