3 Ways CEOs Can Participate In Social Media

There is no doubt that social media has totally changed the traditional marketing outlook and contributed to the advent of Inbound Marketing*.
In Singapore and other countries in South-East Asia, a traditional corporate hierarchical culture is still limiting employees to working within the boundaries of their job designations but a new online business dynamism is redefining marketing work.

Nowadays, more CEOs actively engage in social media. According to Ann Charles, BRANDfog Founder & CEO, "In today's hyper-connected, information-driven world, CEOs and senior executives alike are expected to have an active social presence. Brand image, brand trust, and a company's long-term success depend on it." CEOs' participation in social media is a good way to share news and information about the company. It can help to spread positive word-of-mouth and defend the company if it is at risk. But how should CEOs get involved in social media?

1. Get The Suitable Tools

CEOs are always busy at managing different things. They usually have little time to manage multiple social accounts. Therefore, they should choose the right platforms on which they are most likely to succeed. For example, if the CEOs have a pithy communication style, they might do best with Twitter. On the other hand, CEOs who are more comfortable in front of a camera should choose YouTube as the platform for communication. Having the right platforms for communication is the key to keep the social media accounts active and engaging.

2. Get Help From Others

Although there are CEOs who love to participate in social media and are naturally sociable, there are still some CEOs who do not feel comfortable in this medium. Those CEOs can get help from others by setting up a team to manage accounts on behalf of them. The social media team can help to keep up with social media tools, monitor online chatter and sentiments and educate the CEO on how to maximize social media usage in their own way.

3. Get A Daily Summary From the Social Media Team

Even though CEOs can hire social media team to manage the accounts on their behalf, they still need to know what is going on. CEOs should ask their social media team to give them a daily summary of the accounts such Twitter, Facebook, YouTube, blogs, etc. As a result, CEOs can review the content and decide what they personally should reply to.

We should keep in mind that, in today’s world, people want to engage with celebrities and CEOs themselves rather than talk with a social media team. Being proactive online is highly recommended to CEOs since this can show that they truly care about their clients, customers and fans.

* Inbound Marketing is a form of digital marketing that involves SEO, Social Media, blog and landing pages to generate sales leads.